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Archives for ‘Marketing’

5 Terms I Wish You Would Stop Using

Lawyers eager to pick up on business-speak use buzzwords similarly to the marketing geniuses who came up with “green” bottled water. These are five you should reconsider using.

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Short and Simple: Follow up!

Invest in relationships.. Followup with everyone, from A-list on down.

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8 Take Aways from the Super Legal Marketing Conference

I’ve summarized my 17 pages of notes just for you. Hopefully, they’ll inspire you to find the courage to take the plunge.

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Got to Give It Up: Sprung Clean Legal Marketing

Certainly, there are aspects of your marketing program that aren’t working. Here are five things to consider to spring clean you legal marketing.

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Embracing Social/Mobile for Your Firm

Take a crawl-walk-run approach when taking your law firm mobile. Start with a good website, then get a mobile website.

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Video: What makes a Good Law Firm Website?

Four tips for your law firm website to help generate leads.

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Two Tips to Improve Your Mobile Marketing Campaign

As with online marketing, a mobile marketing campaign requires planning and execution. Here are two tips to get your started.

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Online Marketing Takes Time

Remember that online marketing is more marathon than sprint. Here are six tips to help keeps things in perspective.

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Advertising v. Law Firm Marketing

Having a marketing strategy and paying for advertising are really two different things, but you must strike a balance.

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Inbound Marketing For Lawyers

Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers.

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