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Archives for ‘Marketing’

Got to Give It Up: Sprung Clean Legal Marketing

Certainly, there are aspects of your marketing program that aren’t working. Here are five things to consider to spring clean you legal marketing.

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Embracing Social/Mobile for Your Firm

Take a crawl-walk-run approach when taking your law firm mobile. Start with a good website, then get a mobile website.

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Video: What makes a Good Law Firm Website?

Four tips for your law firm website to help generate leads.

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Two Tips to Improve Your Mobile Marketing Campaign

As with online marketing, a mobile marketing campaign requires planning and execution. Here are two tips to get your started.

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Online Marketing Takes Time

Remember that online marketing is more marathon than sprint. Here are six tips to help keeps things in perspective.

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Advertising v. Law Firm Marketing

Having a marketing strategy and paying for advertising are really two different things, but you must strike a balance.

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Inbound Marketing For Lawyers

Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers.

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A Lawyer on Every Smartphone

Is your website optimized for smartphone users?

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Changes in Online Searching Behavior and What Does That Mean for Your Website and Marketing Yourself

What we found almost from the beginning was that some people were going to Google asking “complete” questions, and Google was directing them to our frequently asked questions or to our blog.

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The Numbers Don’t Lie, Internet Marketing is King

Four benefits of Internet marketing for law firms.

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