About Sterling McKinley
Posts by Sterling
Embracing Social/Mobile for Your Firm
Take a crawl-walk-run approach when taking your law firm mobile. Start with a good website, then get a mobile website.
Video: What makes a Good Law Firm Website?
Four tips for your law firm website to help generate leads.
Two Tips to Improve Your Mobile Marketing Campaign
As with online marketing, a mobile marketing campaign requires planning and execution. Here are two tips to get your started.
Online Marketing Takes Time
Remember that online marketing is more marathon than sprint. Here are six tips to help keeps things in perspective.
Advertising v. Law Firm Marketing
Having a marketing strategy and paying for advertising are really two different things, but you must strike a balance.
Inbound Marketing For Lawyers
Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers.
A Lawyer on Every Smartphone
Is your website optimized for smartphone users?
The Numbers Don’t Lie, Internet Marketing is King
Four benefits of Internet marketing for law firms.
5 Internet Marketing Goals to Do Before the New Year
Five things to do now to help your law firm online marketing stay ahead of the competition in 2013.
Lawyers can use Video to Get Clients
Tips for lawyers on how to use video to get clients.
