Two Tips to Improve Your Mobile Marketing Campaign
The decision to use a mobile marketing campaign can greatly benefit most lawyers. As with online marketing, a mobile marketing campaign requires planning and execution. Here are two tips to get your started:
- Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for more modern devices like tablets and smartphones.
- Promote your mobile campaign wherever possible. This includes your firm website and blog, social media channels and on your business cards. Using different avenues helps maximize your campaign’s exposure, and allows numerous touch points for clients, and potential clients.
So as 2013 gets underway, evaluate your mobile marketing strategy and its place in your overall marketing objectives. Is it time to implement a mobile marketing campaign? How can you tweak your existing mobile marketing campaign to make it more effective? And remember that in order to see results, regardless of marketing campaign, you need to keep at it.