Inbound Marketing For Lawyers
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — outbound marketing — to learn about new products because the Internet has given them alternative methods for finding, buying and researching products and information, including information about lawyers. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.
- 44% of direct mail is never opened. That’s a waste of time, postage and paper.
- 86% of people skip through television commercials.
- 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
- The cost per lead in outbound marketing is more than for inbound marketing.
Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your firm.
So inbound marketing costs less and has better a ROI.