Inbound Marketing For Lawyers

Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — outbound marketing — to learn about new products because the Internet has given them alternative methods for finding, buying and researching products and information, including information about lawyers. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.

Another reason why inbound marketing is winning is because it costs less than traditional marketing. Let’s look at some numbers from Mashable and an infographic created by Voltier Digital:

  • 44% of direct mail is never opened. That’s a waste of time, postage and paper.
  • 86% of people skip through television commercials.
  • 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.
  • The cost per lead in outbound marketing is more than for inbound marketing.

Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your firm.

So inbound marketing costs less and has better a ROI.

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"inbound marketing" has great potential and application for law firms and law practices looking to get the attention of prospective.