The Numbers Don’t Lie, Internet Marketing is King
Internet Marketing gives law firms of any size access to potential clients at an affordable price and, unlike TV or print advertising, it allows for more personalized marketing and better tracking of results. Specific benefits of Internet marketing include:
On Demand Marketing
TV and other media, don’t give people a option not to see or see an advertisement. Leave the room for a few minutes, or change the channel and hope not to land on another commercial are the options. On the other hand, Internet marketing provides on demand information, letting you target people who either want to find you, or are looking for your area of expertise. People make a decision online to visit your Website because they are interested in your company or service.
Print and TV ads can be costly, even in small markets. And the return on investment isn’t always clear. Just compare the cost of printing a full newspaper ad for a day vs. the cost of sending an email to 25,000 people. Internet is clearly the winner.
Source: McKinley Media Group
The biggest advantage of Internet Marketing is its measurable results. Online marketing tools help you obtain detailed information about customer responses to your advertising. This is beneficial as it lets you track your online marketing initiatives so you can easily see what is working, and what is not in order to get the most of limited resources, especially when just starting out.
Most law firms are not 24/7 operations, but the Internet is always “on,” and so is your law firm website. Internet marketing can operate in a similar fashion. Even if no staff is in your office, visitors will come to your website. The key is to then convert those visitors into more clients, generating more revenue for your firm.