Lawyers can use Video to Get Clients
Online video has shown to have many advantages over other media. It highlights the attorney and provides an opportunity to demonstrate his or her persuasive powers. Through the combination of visuals and sound, video delivers ideas and positions with more authority and emotional impact.
Publish frequently
Volume matters in gaining followers and viewers. Publish approximately one new video per week, making them available to clients who access your videos through a subscription.
Keep videos short
Like blog entries, shorter is better. Based on our experience, online video is best at 1½ to 3 minutes. We may go up to five minutes for a very technical topic.
Video marketing is a powerful medium to communicate and connect with prospective and current clients. The good news is that, if you spend your dollars wisely, you can use video to compete with larger firms with bigger marketing budgets.
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