Marketing, Technology • September 21st, 2012

Mobile Website: Keep It Simple

by Sterling McKinley • 2 Comments • Join the discussion!

In my previous post, I went over why you need a mobile website for your law firm. Now it’s time to think about how your target audience acts on mobile devices.

When helping people understand who their mobile users and how they act, I like to equate it to a five-year-old child. Similar to five-year-olds, mobile web visitors want your information and they want it now. Searching and waiting for the answer they need is not an option. Remember, they’re on-the-go with smartphone in hand.

Here’s how to do this:

  1. Limit your mobile site to no more than five pages total.
  2. Cut down the amount of images to one to two per page.
  3. If videos and other multimedia elements aren’t crucial, delete them!
  4. Unlike five-year-olds, visitors to your mobile website have a strong influence on what others think about your law firm.

In a Compuware study, 57% of people would not recommend a business with a bad mobile website and are likely not to return. Ouch. Who knew that your smallest website could have such a large impact on your business?

Bottom line: Your mobile website needs to be faster. Before you go out to spruce up your site to appeal to your audience, think to yourself: If my customers were five years old, what would they want from my mobile site?

About Sterling McKinley

Sterling Mckinley is the President and Founder of Law Marketing Pros, a full service Internet Marketing firm. HIs company helps lawyers get more clients using Internet Marketing; which includes Website Design, SEO, PPC, Video & Mobile Marketing....

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business 61 pts

You made some good points there.I did a search on the topic and found most people will agree with your blog.Thanks

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my tender 116 pts

today mobile internet marketing is very popular for promoting your website.......

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notarized signature form 23 pts

This is a really amazing website, Thanks for such a tips, awesome way of composing. thanks for discussing.

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Tamil nadu tenders 30 pts

Thanks for such a tips, nice writing style. thanks for sharing.

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BusinessVoip 7 pts

Thanks for the tips. What you said in this article is correct!

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