Mobile Website: Keep It Simple
In my previous post, I went over why you need a mobile website for your law firm. Now it’s time to think about how your target audience acts on mobile devices.
When helping people understand who their mobile users and how they act, I like to equate it to a five-year-old child. Similar to five-year-olds, mobile web visitors want your information and they want it now. Searching and waiting for the answer they need is not an option. Remember, they’re on-the-go with smartphone in hand.
Here’s how to do this:
- Limit your mobile site to no more than five pages total.
- Cut down the amount of images to one to two per page.
- If videos and other multimedia elements aren’t crucial, delete them!
- Unlike five-year-olds, visitors to your mobile website have a strong influence on what others think about your law firm.
In a Compuware study, 57% of people would not recommend a business with a bad mobile website and are likely not to return. Ouch. Who knew that your smallest website could have such a large impact on your business?
Bottom line: Your mobile website needs to be faster. Before you go out to spruce up your site to appeal to your audience, think to yourself: If my customers were five years old, what would they want from my mobile site?