Online Reputation Management for Lawyers: How to Be Proactive and Monitor your Reputation

As a lawyer, your reputation is an important part of your practice, your business and your livelihood. If you’re like most lawyers I’ve worked with over the past 15 years, you receive a vast majority of your clients (and by implication, your income) from word of mouth referrals.

Since your ability to win new clients flows from your reputation, it is prudent to protect that reputation to the best of your ability. Today, in the internet age, a smudged reputation is but a mouse click away. A disgruntled client, a former employee, contractor, neighbor, spouse or other person can launch a near full scale war on your reputation in their spare time and from the convenience of their neighborhood coffee shop.

It’s more important than ever to be equipped to fight this battle and to protect what you’ve worked so hard to build up over many years. Today, I’m going to highlight just a few of the area you should pay attention to, and recommend a few tools to get you started. In a future post we’ll take a deeper dive and look more closely at some specific recommendations.

Adopt a proactive mindset.

This is the hardest thing to change, because it involves our own preconceived notions around what’s “possible.” We all think it can never happen to us. Trust me on this. You’re one decision away from a PR crisis. It can happen to anyone.

When it comes to your reputation, ignorance is definitely NOT bliss. You simply must make this a priority. I know there a million other responsibilities pulling at you and vying for your time: clients, payroll, lease negotiations, blah blah blah. Reputation management is exactly like networking in this critical way: If you wait until you actually need it, it’s too late

Monitor your online reputation.

If you are not monitoring your online reputation, you could be under attack right now. An attack could be under way for weeks or months and you would not know about it.

There are two things you should do right now:

  1. Run a search for your name and your firm name in both Google and Bing. Make sure you are logged out of each service to replicate what someone who didn’t know you would see (personalized search results can skew what you see if you are logged into your accounts). Take note of what you see. Run these searches monthly. Put a tickler in your file to do this the same time each month.
  2. Set up a Google alert for your name and your firm name. This will alert you when any material is picked up and indexed by Google with those words on the page.

That’s it for today. Those two things should get your started. We’ll revisit this topic within the next few weeks and I’ll make some specific recommendations about ways you can proactively manage your reputation.

6 Responses to “Online Reputation Management for Lawyers: How to Be Proactive and Monitor your Reputation”

  1. […] and Monitor your Reputation. By Sean McGinnis. As a lawyer, your reputation is an important …www.smallfirminnovation.com/…/online-reputation-managem… This entry was posted in Uncategorized by admin. Bookmark the […]

  2. […] Reading: Online Reputation Management for Lawyers: How to Be Proactive … Tagged: […]

  3. If you have a website that has Google Analytics installed, you might want to check out InboundLinkAlerts from http://www.embeddedanalytics.com   This is a service which works a bit like Google Alerts.  When a new link to your site is detected from another website (be it a blog, forum post, other basic website), it sends you an alert email.  The alerts tyically are sent within hours of the post, making it a very good tool to immediately respond to any sort of critique. (disclaimer: I work with EmbeddedAnalytics)

  4. […] info from Dragon Search on online reputation management and this blog post from Sean McGinnis on online reputation management for lawyers. (I figure, any technique that works for lawyers should work for […]

  5. At www.SchoolandUniversity.com we help you achieve your dream career/goal, whether it would be getting a promotion, upgrade your education, change your profession, confused about the right career and/or Institutes or need more options to compare from. We provide free information/counseling and try our best to connect/match with the right source for you to prosper no matter of your current location and/or circumstances.

  6. […] a previous post, I discussed how to be proactive in monitoring your online reputation. And last month I had the pleasure of teaching a roomful of executives and professionals in […]