Beta Lambs Knew Not: The Case Against the Early Adopters

I don’t know about you, but I’m sick of testing stuff out for nuthin’.  I no longer wish to serve as just another unpaid and unknown member of some broadly-selected focus group for another internet giant that has more power than God (or Steve Jobs), but which said internet giant will not even offer me so much as a free sample of travel-sized toothpaste in return for my, not insignificant, time investment using and (probably more importantly) promoting its latest stab at conquering the public consciousness.

Despite the untold number of tweets I have regenerated respecting Google+ (hey, people are interested–why do you think I’m writing about Google+ right now), I have not completed my profile.  Neither am I in any rush to do so.  Neither have I sent out more than three invitations to the platform (though I have 8+).  Neither have I promoted myself as someone with invites to send out, like I’m some kind of online crack dealer.  And, neither should you.  (Besides, I don’t want Google knowing any more about me than they already do.  They’re already reading my emails and my shared documents, and they know when I have appointments and where.  This is all awfully Nineteen Eighty-Four-ish to me . . . Did you ever think that maybe there is no person named Emmanuel Goldstein out there in the ether, running a covert resistance; maybe “Emmanuel Goldstein” is only just a creation of Big Brother, meant to ferret out the infidels.  . . . Ooohhh.  GMail says socks are on sale at J. Crew.  Niiice.)

I don’t know about you, but I’ve got better things to do than Google+, like buying socks on sale, and spending my time serving clients.  Sure, I’ll eventually (if I’m smart) probably have to create a Google+ profile, and use it; but, I don’t have to do it during the very public private beta period.  There are one of two outcomes awaiting Google+, on the other side: It’s a successful platform, or it’s not.  If it’s a successful platform, then I’ll jump in with the rest of (the majority of) the world, fill out my profile and start leveraging the network for marketing LOMAP.  (See how I did that.)  If it’s an unsuccessful program, I’ve not wasted my own time, and I can sit back and laugh at everyone who poured significant effort into getting the most out of Google+, which would then become the equivalent of having retrofitted a saddle for a triceratops.  Remember Google Buzz and Google Wave?  Yeah.  False starts, they be; and, if you started fast with both of those, you’re probably Google’s targeted superconsumer; but, you also ended up wasting your own time trying out and marketing platforms that died on the vine, as sacrifices to the purplish altar of Google+.

. . .

“But, Google+ has, like, a billion users!!  You’re crazy and stupid, Jared!!”

Well, not quite.  And, the aforementioned Google Buzz ‘n’ Wave (which now sounds a lot like it could be a salon at a waterpark) were supposed to be the next big things, too–although, admittedly, Google+ has had a much better opening, and is far more promising a product.  And, of course, Google+ may ride this cresting momentum, and still become a success = the elusive, true Facebook competitor.  But, even if you don’t register until after the private beta ends, or at some other late hour, you’re not at all in danger of spoiling the party for yourself.  Facebook had been around for nigh on five+ years before people started figuring out that they could use social networking for a business purposes.  Some company that has set up a Facebook page in the last six months could certainly leverage that platform in a more effective way than some Harvard alum who’s had a profile since 2004.  You see, it’s not about first access; it’s about timing, and a commitment to effective use.

If you could get an invite, here’s what you’d find on Google+: Legal consultants, writing about things like this, trying to sell you their services, i.e.–not your clients.  Circles that you create that are made up, largely, of: (1) people you already know; and, (2) people trying to sell you hair replacement creams (maybe that’s just me; but, in any event . . .), i.e.–not your clients, or, already your clients.  Oh, and games.  Google+ is next competing with Facebook on games.  That should tell you something about the initial direction of the service.  All of these things (and lack of things: Google+ does not even have business pages yet, and you can’t use pseudonyms) lead to the inevitable conclusion that Google+ does not have the usership or tools to be a business-ready application at this juncture.  Unless you love Farmville, and are stoked to be able to play it on another site, it’s safe to wait for Google + to mature into business-ready uses, before you use it.  If it has legs, it’ll still be around when you’re prepared to dive in.

Don’t be one of the sheeple: don’t waste your time jumping on the Google+ bandwagon until it’s a solider bet.  Sometimes, focus groups can go horribly wrong.

And, remember that Dante organized hell in circles, too.

. . .

But, since I’ll never actually be able to convince you not to use Google+ until it’s ripe, just promise me that, if you do start using it (if you can get an invite from Justin Beiber or somebody else awesome like that), that you don’t spend a full week lost in the program, instead of billing your clients.  If you start using Google+ (or (what the hell) any other private/public beta social networking program, for that matter), you should make that usage, at least initially, only a very small part of your overall marketing efforts, until such time as you can relate to the program a viable return on investment for your efforts.

Oh, Who am I kidding?  I’ll have my Google+ profile completed by the time this is published.

24 comments
johnpatinson
johnpatinson

I also benefit from learning the assessments, but learn that alot of people ought to stay on essay to try and add worth in the direction of the authentic weblog release. nk: Buy Facebook likes

devidmiller5060
devidmiller5060

You have raised an important issue..Thanks for sharing..I would like to read more current affairs from this blog..keep posting.. Buy Facebook Likes

tomwatson882
tomwatson882

Hi there, I found your blog via Google while searching for such kinda informative post and your post looks very interesting for me. girlsdoporn

tomwatson882
tomwatson882

Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign! 
girlsdoporn

tomwatson882
tomwatson882

What a blog post!! Very informative and also easy to understand. Looking for more  such comments!! Do you have a facebook? I recommended it on digg. The only thing that it’s missing is a bit of new design. 
girlsdoporn

deleted_70726908_tomwatson882
deleted_70726908_tomwatson882

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates.   girlsdoporn

deleted_70726908_tomwatson882
deleted_70726908_tomwatson882

I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.
girlsdoporn

johnpatinson
johnpatinson

I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog. girlsdoporn

johnpatinson
johnpatinson

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates. girlsdoporn

salmankhanasd13
salmankhanasd13

Eczema is usually a bodies respond to what it interprets as a risk. Research that a primary cause for acne can be different meals allergic reactions, so once you've recognized the type of acne you have, it then becomes very essential to decide which meals cause acne. http://www.extraincomeideas.sitew.org/

salmankhanasd13
salmankhanasd13

Another type of meals that has been connected to acne is gluten, or quite simply, meals such as breads, rice, cereal items and oatmeal. Something else to consider is that acne can also be connected to beverages that contain gluten, such as main alcohol and whole rice alcohol alcohol. For those that have issues with gluten centered meals, there is the regular gas but this can also cause to stomach issues as well as acne. https://www.rebelmouse.com/venusfactorreviewslogin/

mark_homer
mark_homer

While I am dabbling on G+ and enjoying the better content (IMO) I- this is a good article and I love your quote "You see, it’s not about first access; it’s about timing, and a commitment to effective use." - Well said! -- but I wanted to +1 your post and couldn't find the button (kidding). Thanks!

jaredcorreia
jaredcorreia

Thanks, Tim! And, yes, I think we are in a distinct minority here. But, better to be an iconoclast than an icon, I always say. I hope that you will only find love, re: your comments, in this space. Your measured approach respecting Google+, and in most other things, as well, is, I believe, the correct one.

TimBaran
TimBaran

Love this post, but I think we may be in minority on this, Jared. Just this morning, in response to a Facebook Page update by Entrepreneur magazine re: Chris Brogan's article on how business can get started on Google+, I commented, "The piece is about personal accounts. Can't we simply wait until Google Plus actually allows business profiles, for crying out loud?". Well, I was quickly and sufficiently chastised and a bunch of respondents joined in by liking her comment. I received none. I'll live. I'm on Google Plus, but it'll be a slow, deliberate adoption. This scramble to be the first is amusing, but I'm not complaining since I'll benefit from their experience :-)

Trackbacks

  1. […] For my first post on Small Firm Innovation, which borrows its title from this post (or, I suppose, this post actually borrows its title from it), I’ve written about the importance of considering the relative merits and demerits of becoming a first mover; and, here’s why you should wait on using Google+. […]

  2. […] monthly contributions to Clio’s Small Firm Innovation blog laboratory. (Yes, that’s right: this was my first post there.) But, as good things come in threes, it may be no surprise that, as I […]